Can the Vatican go viral? George Pell’s communication challenge

22/07/2014

Rome Reports: Of all its media outlets, it is estimated that the Vatican's website, news.va, and the Pope's Twitter account and phone app are reaching the most people.

By University of Notre Dame Australia Ethics & Philosophy Lecturer, Fr Richard Umbers, The Conversation 16 July

Imagine you were playing with your phone while you waited for the World Cup final to get underway and you suddenly saw a photo of the Pope Emeritus eating popcorn with the current Pontiff on your timeline. Below the photo is a tagline wishing both countries well and a quote from St John Paul II:

Sport … protects the weak and excludes no-one.

In the very near future we may see such a radical reshaping of how we view the Vatican and it will come via the most unlikely of social media champions, Cardinal George Pell, current Prefect of the Secretariat for the Economy in the Holy See.

Cognisant that the wireless no longer refers to a radio set, last Wednesday Pell, the former archbishop of Sydney and Melbourne, broadcast a social media thrust for the Vatican by way of a YouTube-streamed interview.

Continue reading Fr Umber’s piece at The Conversation


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